“We started telling a story last year about using color to help us feel grounded as we were headed into a new decade,” says Sue Wadden, director of color marketing at Sherwin-Williams. Last year, the brand selected classic Naval SW 6244, a “new neutral,” as their Color of the Year 2020. “Now we are continuing that inward journey by exploring the past, examining the present, and looking at what this all means for our future.” As we reexamine our country’s past, deal with the present pandemic, and plan for the “new normal,” Sherwin-Williams has chosen palettes that are all about rhythm and “the balance between fast and slow, quiet and expressive, and virtual and physical.” Check out the four palettes below—which one would you choose for your own home? Check out the full palette here. See all the hues in the palette here. Take a look at the full collection of colors. Browse all of the bold hues here.
